Cover of Real or Fake? Spotting Fake News, Deepfakes & AI Fakes

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Real or Fake? Spotting Fake News, Deepfakes & AI Fakes

A practical checklist for spotting deepfakes, AI images, scams and viral claims before you share or click.

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About this guide

Every day we scroll past headlines, photos, videos and posts — most genuine, some made to fool us. This guide turns “get Clarity” into a practical checklist: how to spot deepfakes, AI images, scams and viral claims before you share or click.

More about this guide

It starts with why fakes fool all of us and the 30-second pause that stops most of them, then works through each kind in turn: misleading headlines and fake news sites, numbers that mislead, doctored photos, deepfake videos, cloned voices and fake calls, and fake profiles, bots and impersonators.

Later chapters cover health, money and emergency rumours, how to use everyday tools like Grok to help you check, how to talk to friends and family who share fakes, and where to report them. Six worked examples and the Real-or-Fake toolkit put it all into practice.

What’s inside
  • Why fakes fool all of us
  • The 30-second pause
  • Misleading headlines and fake news sites
  • Numbers that mislead
  • Fake and doctored photos
  • Deepfake videos
  • Cloned voices and fake calls
  • Fake profiles, bots and impersonators
  • Using everyday AI tools like Grok to help you check
  • Health, money and emergency rumours
  • Talking to people who share fakes
  • Reporting fakes and getting help
  • Six worked examples
  • The Real-or-Fake toolkit

General information only, not legal advice. Report crimes to the police or Action Fraud.

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